Auto Body Encinitas
Auto Body Encinitas sought an eye-catching identity that embraced the hard work and grit required to bring cars back to life. Through close collaboration, we developed a unique visual identity, spanning from a primary logo to apparel and merchandise to be sold at their shop.
Discovery
The discovery phase in brand identity development requires careful consideration to ensure that your brand is accurately and effectively represented across a diverse range of collateral that is unique to your business. This phase involves in-depth analysis and understanding of your brand's values, target audience, market positioning, and desired brand perception.
Logo Identities
MAIN LOGO
ICON
The main logo of Auto Body Encinitas symbolizes the essence of their work, reviving vintage cars. It features a skull with visible signs of damage and repair, including a crack and stitched mouth, reflecting the shop's no-nonsense approach. The text is deliberately designed with minimal inconsistent and jagged edges, representing the imperfect nature of vehicles. The two bolts that anchor the logo signify the completed result after vehicle restoration.
The icon version of the logo incorporates auto body hammers alongside the skull, creating a unique twist on the traditional "skull and crossbones" concept. This instantly recognizable icon ensures easy identification across various brand applications, particularly when the main logo is not suitable.
LOGO LOCKUP
In order to enhance the brand identity of Auto Body Encinitas, we created a unique logo lockup specifically for certain applications. A logo lockup ensures that all elements remain fixed and unchanged, maintaining consistency and integrity across various platforms.This particular lockup was designed for shop signage, including garage roll-up doors, as well as a crafted wood and metal sign displayed in the lobby. The logo lockup comprises the icon (skull), wordmark (Auto Body Encinitas), and an additional tagline (Quality since 2003).
Apparel
We designed a distinctive logo exclusively for the crew members of Auto Body Encinitas. This logo was intended to be proudly worn on shop uniforms and t-shirts, offering a sense of personal pride and ownership to the team.
In addition to the crew's apparel, we creating two graphics that could be applied to various apparel items sold at Auto Body Encinitas' shop. While we showcase these graphics on t-shirts as an example, they can be applied to a wide range of merchandise, including hats, hoodies, pins, mugs, and even custom shop art prints. The versatility of these graphics allows for a diverse selection of collateral for customers to choose from.
Color
Color plays a crucial role in establishing a strong brand identity. Maintaining consistency in the color palette is key to ensuring the overall cohesiveness of the brand. Additionally, color serves as a psychological communicator, influencing the perception and connection of the audience with the brand.
Font
In line with your brand's visual communication strategy, the selection of a suitable typeface is crucial in conveying your brand's identity. In this case, we have chosen a bold and modern typeface that emphasizes clarity and straightforwardness. It's easy readability ensures that your brand message is effectively conveyed. As part of the design guidelines, we have established specific letter tracking for each correct use, ensuring consistent spacing between letters. This attention to detail further enhances the overall visual consistency of your brand across various applications.
Brand Guidelines Example
Additionally, the brand guidelines serve as a comprehensive handbook for Auto Body Encinitas, offering valuable guidance on how to grow and maintain consistency with their visual brand elements. This handbook becomes an essential resource to refer to, ensuring that all brand materials and communications align with the established brand identity.
