THE FOUNDATION OF IMPACT

We believe communication is key to success and we would like to help our clients better understand some key design terms and benefits of hiring an identity designer for your business.

IDENTITY DESIGN, BRANDING, AND LOGOS: WHAT’S THE DIFFERENCE? 

As a business owner, you know that making a lasting impression on your customers is paramount. By creating a recognizable, trusted and consistent image of your company, you’re able to win your customers’ attention and loyalty. Without that distinct difference, they could easily go to your competitors. To build a great brand, there are three key terms you need to be aware of:

 

IDENTITY DESIGN

THE COLLECTION OF TANGIBLE BRAND ELEMENTS THAT TOGETHER CREATE ONE BRAND IMAGE.

It is through the process of branding that you can build a brand identity: a collection of tangible expressions of your company, such as your logo, colors, typography and voice. The more distinct, specific and cohesive these elements are, the higher the likelihood that they will shape a brand that is recognized and admired.

BRAND

HOW PEOPLE PERCEIVE YOUR COMPANY.

A brand is a set of distinctive perceptions, ideas and feelings that people have about your company, which set it apart from alternatives. Basically, your brand is what your consumers think of you.

 

 

LOGO

A LOGO IS A MARK THAT IDENTIFIES A COMPANY.

Of all the visual parts that make up your identity, your logo is the strongest point of recognition. It doesn’t have to tell the world everything you do. It’s a quick tag or identifier.

 

Logo redesign for Quintessence Consulting.

Quintessence Consulting, known as the area’s best Information Technology Consultant, was looking to refresh their logo. We updated their logo to look sleek, modern and represent an Information Technology company. The new logo represents Quintessence software swarming customer’s data to drive growth.  

BEFORE

BEFORE

AFTER

AFTER

Working with Nate and his team at Workhorse Signs and Graphics was excellent. The attention to detail, the quick responses, and the hospitality they provided make them stand out in an age where customer experience is key. I’ll be using Workhorse again and referring companies to them for similar work. Thanks for a great design and installation experience!
— Jeremy Bernstein (Founder/CEO of Quintessence Consulting Inc.)
 

BENEFITS OF HIRING AN IDENTITY DESIGNER FOR YOUR BUSINESS!

Maybe your business is starting from scratch. Or maybe your business is growing, and you're wondering if it’s time to update your existing brand identity. No matter what stage your business is in, you can benefit from hiring an identity designer. Great design is a perfect way to help you:

 

BE MEMORABLE

Strong identity design sticks in customers’ minds. After seeing it a couple times, it becomes instantly recognizable as yours, and familiar is comforting.

CREATE DESIRE

Customers are drawn to a company who clearly gets them. They will want to keep coming to you.

LOOK ESTABLISHED

You will look like you have been in existence for a long time and therefore recognized and generally accepted by your customers.

LOOK BIGGER

Properly designed materials convey that you’re prospering. Customers want to work with successful companies.

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CULT PIZZERIA

We created a logo, menu, apparel, and vehicle wrap for Cult Pizzeria as one of our brand identity packages. This solution is perfect for any business just starting out or for existing businesses to elevate their brand and maximize visibility.

 

Identity designers set the direction for the visual elements that make up your brand—your logo, color palette, typography, stationery, and future collateral. These should be unique to your company and help illustrate your brand. Identity designers can influence the public’s perception of you by creating an appropriate look and feel for your business.

 

Contact us about our available design packages and we will be happy to put together a solution for your business.