IDENTITY DESIGN, BRANDING, AND LOGOS: WHAT’S THE DIFFERENCE?
As a business owner, you know that making a lasting impression on your customers is paramount. By creating a recognizable, trusted and consistent image of your company, you’re able to win your customers’ attention and loyalty. Without that distinct difference, they could easily go to your competitors. To build a great brand, there are three key terms you need to be aware of:
THE COLLECTION OF TANGIBLE BRAND ELEMENTS THAT TOGETHER CREATE ONE BRAND IMAGE.
It is through the process of branding that you can build a brand identity: a collection of tangible expressions of your company, such as your logo, colors, typography and voice. The more distinct, specific and cohesive these elements are, the higher the likelihood that they will shape a brand that is recognized and admired.
HOW PEOPLE PERCEIVE YOUR COMPANY.
A brand is a set of distinctive perceptions, ideas and feelings that people have about your company, which set it apart from alternatives. Basically, your brand is what your consumers think of you.
A LOGO IS A MARK THAT IDENTIFIES A COMPANY.
Of all the visual parts that make up your identity, your logo is the strongest point of recognition. It doesn’t have to tell the world everything you do. It’s a quick tag or identifier.
Logo redesign for Quintessence Consulting.
Quintessence Consulting, known as the area’s best Information Technology Consultant, was looking to refresh their logo. We updated their logo to look sleek, modern and represent an Information Technology company. The new logo represents Quintessence software swarming customer’s data to drive growth.
BENEFITS OF HIRING AN IDENTITY DESIGNER FOR YOUR BUSINESS!
Maybe your business is starting from scratch. Or maybe your business is growing, and you're wondering if it’s time to update your existing brand identity. No matter what stage your business is in, you can benefit from hiring an identity designer. Great design is a perfect way to help you:
Strong identity design sticks in customers’ minds. After seeing it a couple times, it becomes instantly recognizable as yours, and familiar is comforting.
Customers are drawn to a company who clearly gets them. They will want to keep coming to you.
You will look like you have been in existence for a long time and therefore recognized and generally accepted by your customers.
Properly designed materials convey that you’re prospering. Customers want to work with successful companies.
We created a logo, menu, apparel, and vehicle wrap for Cult Pizzeria as one of our brand identity packages. This solution is perfect for any business just starting out or for existing businesses to elevate their brand and maximize visibility.